ÀMINA>ANIMA (Soul) is the metaphor of a round-trip journey to discover and reveal the value of Sardinia and of its universal values through contemporary art and cultural exchange
Re-interpreted in today’s language: can tradition still be considered the cultural identity of a place? Are there any enterprises out there, able to create value and opportunities for Sardinia’s cultural and archeological heritage in today’s competitive market?
Arts is a “liquid matter”, a starting point, a place of cross-contamination and enrichment. It molds and reclaims its original meaning as in the philosophical principle of “identity and contradiction”. It becomes a style and a behavioral module.
This project was conceived on the assumption that every cultural identity cannot be explained in any other way but with its identification with “Soul”.
Anima>Àmina, is the impalpable soul perceived through the repetition of ancestral rites that have the power to convey their strength especially if experienced in the land where they were born and where they continue to be performed. From our analysis of the latest touristic trends and flows, it is clear that in today’s sophisticated travel market, living an experience is what primarily drives people to travel. To be an actual part of that experience is the added value that modern travelers look for.
How can the magic surrounding a thousand-year-old culture be transmitted outside of its birthplace?
Art is the medium. We believe that from the link between art, culture, and travel it is possible to develop strategies and actions to attract new flows of those visitors who are fascinated by places filled with ancestral rites that permeate the territory, as well as the artisanal productions and the popular traditions that are the nourishment of the contemporary language of any artistic discipline.
Travel and Soul are the keywords that inspire and drive this project.
AMINA>ANIMA (Soul) is a project by 369gradi srl, directed by Valeria Orani, developed by the funds of PO FESR 2014-2020 _ Bando IdentityLAB2 / European Union _ Regione Autonoma della Sardegna
